Get Me Links are in the B2B space and making some big waves at the moment. I was really excited about this project as after researching competitors it seemed like there was some big gaps in their E-commerce games and a ton of opportunity for us in this space.
Applying some of the strategies from more competitive niches I’ve worked in has already led to some great results, we’ve got some exciting things in the pipeline but here’s how its went so far…
The Approach
We started by getting really clear on who our ideal high value customers were... diving deep into their psyche using my tried and tested customer framework. This let me write some copy which I really thought would get their attention and cut through the news feeds.
We segmented our ideal customers and created campaigns which targeted each one of them with the copy I had created and ad creatives which spoke to them and the individual problems that they were facing.
This framed us as a guide to helping our customers with their problems and a person that they would like to build a relationship with. We got a ton of engagement, leads and our campaigns were profitable.
Now that I had captured the audiences attention it was time to take them through an objection handling retargeting journey. We went back to our customer psyche and dove deeper into what might be holding our customers back. In this case we thought that having more information about the service we were offering, which made up our retargeting funnel.
The retargeting funnel was full of blog posts and customer testimonials which addressed the key objections that were holding our customers back.
When we got the ball rolling with it the results really did fly in…
